Growing Your Salon Client Base Via Referrals

We all know that social media is imperative.  We all know that handing our business card to someone gives us a certain sense of hope and accomplishment.  But, has anyone ever told you that your very best business card is the client leaving your suite looking and feeling all gorgeous, handsome and empowered?  That’s right - you know it’s happened recently - someone around you is wearing a piece of clothing that catches your eye or has a cool new gadget that you haven’t seen before AND you walk up to them to ask, “Hey, where did you get that?”  Well, the same is true for your clients leaving your suite and walking out into the world!

Referrals are a powerful way to grow your salon clientele. Here are a few ways to use referrals to attract new clients:

1. Encourage satisfied clients to refer their friends and family: When a client is happy with the service they received, ask them to refer their friends and family to your salon. Perhaps offer a referral program as an incentive.
2. Use social media to your advantage: Encourage satisfied clients to post positive reviews and recommendations on your salon's social media accounts. This can help attract new clients who are searching for a salon in your area.
3. Network with other business owners: Building relationships with other business owners in your salon can help generate referrals. Partner with other stylists, barbers, makeup artists, or estheticians, and offer to refer clients to each other.
4. Follow up with your referred clients: Always follow up with clients who were referred to you by existing clients. This will show them that you value the referral and appreciate their business. Also, ALWAYS make an intentional call to say thank you to your client who made the referral. This goes a very long way!

By using these strategies, you can increase the number of referrals you receive and attract new clients to your salon. Remember to always thank your clients for their referrals, and make sure to provide excellent service to the new clients they bring in.